Your programme already has the members. Wakamoso gives you the research layer.
Turn your loyalty base into a continuous, structured research panel. Surveys reach members through WhatsApp, get answered at the member's own pace, and reward completion in your existing points currency. You receive aggregate, POPIA-clean, segment-level insight back, ready to feed CRM, category management, and programme design.
Programme. Survey. Points back into the member's existing balance.
No new wallet, no new login, no new currency to explain. The member sees a WhatsApp message from a number branded to your programme, answers a short study at their own pace, and the points land in the balance they already have. From the member's perspective, the programme simply paid them for a few minutes of their time.
On the back end, Wakamoso handles the research plumbing: consent capture, POPIA-compliant storage, quality checks on completions, sampling logic across tiers and segments, and aggregation. You receive clean aggregates and the cuts you asked for. Individual-level responses stay inside the Wakamoso perimeter under the data-use agreement — which is usually a relief for your DPO, because it means your programme is not expanding its own data liability to run the research.
One study, end to end
- You define the study: audience, size, incidence, reward value.
- Wakamoso drafts the instrument against your objectives and your brand voice.
- The study is fielded via a WhatsApp number white-labelled or co-branded to your programme.
- Members respond in their own time, in their home language, with no enumerator present.
- A completion token posts back to your loyalty backend via webhook.
- Your backend credits the member's existing points balance on receipt.
- Aggregates, segment cuts, and verbatims flow back to you in a dashboard or a deck.
What loyalty × Wakamoso is actually good at.
The common thread: studies you currently run as one-off agency projects, turned into a continuous cadence against the same panel, month after month, at a fraction of the cost and with comparable data across waves.
Concept and pack tests
Does the new product idea land? Does the redesigned pack read correctly on shelf? Run against Gold members, against lapsed Bronze, or against any segment that actually matters.
Range and assortment reviews
What is missing from your frozen aisle, your wine range, your beauty counter. Verified demand signal from your actual buyers rather than inferred demand from basket data.
Service recovery diagnostics
Transactions dropped in a segment this month. Ask the segment. Closing the loop between a transactional anomaly and the member explanation is where programme data and research data finally stop living in separate silos.
Tier-value research
Does Gold feel different from Silver? Which benefits do members actually value versus which benefits look good in the brochure? Input directly into programme redesign.
Ad and campaign effectiveness
Recall, messaging comprehension, resonance with the actual buyers rather than the media-panel stand-in. Wave-on-wave trending against the same members.
Penetration and non-buyer research
Why don't your grocery members buy from your wine aisle. Why don't your baby-care members buy from your household range. Turn every non-purchase into a testable hypothesis.
First-party data, in a post-cookie world, without expanding your own liability.
Loyalty programmes are already the single best place in most organisations to do attribution and audience development. The ceiling on that capability is the depth of member understanding — and transactional data alone only answers what members do, never why.
Wakamoso closes the why gap with a research instrument that sits alongside your transactional spine. Responses are structured, comparable across waves, and can be benchmarked externally against the same community baseline Wakamoso runs for municipalities and research partners. That matters because it tells you whether your programme is recruiting a meaningfully different population or simply a demographically similar slice of the same one.
Because the research runs inside Wakamoso's POPIA perimeter under a data-use agreement, your programme does not have to ingest, store, or process the individual-level responses itself. You receive aggregates. Your DPO sleeps at night.
What the member gets
The mechanism only works if members feel the trade is fair and the responses have consequence. Three components, non-negotiable.
- Time-appropriate reward. Roughly 50 points per minute of attention is the operating floor. Extractive compensation collapses response quality faster than any other factor.
- A closed feedback loop. Members who answered a category study should see a summary of what the aggregate said and what the programme is changing as a result. Programmes that skip this step train their members to stop answering.
- Fewer, more relevant touches. Participation should result in the programme knowing more about the member, which should visibly reduce spam and increase personalisation. If participation leads to more noise, response rates will be dead inside three waves.
Plug research into your programme.
Tell us the size of your base and the first study you would want to run. We'll come back with scope, reward economics, and an integration plan for your loyalty backend.
Talk to us