Internal communications, measured at workforce scale.
A large South African mining group commissioned Wakamoso to run an internal communications survey across geographically distributed operations — using WhatsApp to reach employees on the channel they already use, every day.
A distributed workforce, hard to know if internal comms actually land.
The mining group operates across geographically distributed sites in South Africa. Internal communications from head office — safety notices, policy updates, operational changes — traditionally landed unevenly. Some employees got the message; others didn’t. There was no reliable way to know which. The client wanted a continuous, direct line between head office and the workforce, and a way to measure whether internal communications were actually reaching people.
What we didA WhatsApp-first internal communications survey.
Wakamoso ran the survey on the WhatsApp channel employees already use. Consent was explicit. Responses were structured, anonymised at respondent level, and aggregated to operational site so the client could see site-level reach without ever identifying individual respondents.
The survey ran at scale — tens of thousands of participating employees — and produced evidence the client could route into HR, internal communications, and operational decision-making.
Why this mattersShop-floor participation equals head office participation.
Traditional enumerator-led workforce research under-samples the shop floor. WhatsApp-delivered research does not. In this engagement, participation rates on deep-shift roles were comparable to participation rates among head office staff — evidence of a level of reach that enumerator surveys consistently struggle to achieve.
If you want workforce signal that behaves like a product rather than an annual event, you have to go where the workforce already is.